Ashore or afloat - which is best for selling a boat ?
If you are selling a yacht, there are advantages and disadvantages to both situations. In general, however, having the boat ashore is best. Buyers can see the whole boat including the hull condition, and it is easier to empty the boat of personal kit once ashore.
Buying a boat is however influenced by much more than cold hard logic, and a boat is somehow more appealing when afloat, especially on a beautiful sunny day.
The downside to having a boat up for sale afloat is that
if she is on a swinging mooring, it can mean a dinghy trip to get aboard, and many buyers will arrive to view a boat with partner, children, and "Uncle Albert who knows about boats". Add in a windy, wet day, and you have a recipe for problems.
The closer to midwinter, the better it is to have a yacht for sale either ashore, or on a walk-on pontoon berth if afloat. With yachts on swinging moorings, we strongly recommend going out to the boat in advance, and arranging to meet the buyer at a local club or harbour pontoon.
With yachts in commission, it is difficult to remove
all personal items, and spare gear, but the more that is removed
the better. In particular try to keep all berths clear of
gear - such as that old No 1 genoa and spare spinnaker filling the
quarter berth or forepeak berths you don't use
Once a boat is ashore, as much loose equipment
as possible should be removed. If equipment or items such
as crockery, glasses etc., have properly dedicated stowage, and
won't suffer from being left aboard, leaving them there actually
helps present the boat - the proper stowage being a positive feature.
In general, however, the less unnecessary equipment and stores on
board the better. Apart from anything else, taking as much
gear as possible out makes the boat look bigger!
Bunk cushions are almost always best stored out of the boat
over winter, but unfortunately the condition of the upholstery (if
good) is a major selling point, so usually they are best left in
The normal 'rules' about providing lots of through ventilation for
laid up boats are also important in keeping a boat dry. However, if
you have access to mains power, a small electric dehumidifier left
running with a drain pipe to the sink outlet is absolutely superb
at keeping boats dry, at relatively low electricity consumption - and in
this case you actually need to restrict ventilation, to avoid having to try to dehumidify the entire planet. For boats in a UK winter the most popular model is a Meaco DD8L Junior: unlike compressor dehumidifiers this can't freeze up in cold weather, and was the PBO "best buy" when they tested various models.
The other factor influencing
that vital first impression is cleanliness.
Normally you will get advance warning of us bringing a customer
to view, and if you can, an hours work the day before washing
down the decks and cockpit, and cleaning the interior,
particularly the toilet and sinks and cooker,
is really worthwhile. Whenever possible Yachtsnet staff
try to be at the boat before the potential buyer, and open
the hatches to air the boat, but this is not always possible
Whilst external cleaning can really only be done effectively
a day or two before a viewing, other work bears dividends that
last rather longer, and is good routine maintenance anyway. Washing
sails and warps, gently cleaning any external teak (perhaps
with the help of Teak-brite or similar product), polishing GRP with a cleaner/polish
such as Farecla, polishing rustmarks off stainless steel with
Autosol, and wiping faded plastic parts such as instrument housings
with a silicone polish, all help both look after the boat and
make a good initial impression on a buyer.
The common yellow-brown staining around the waterline can be very easily removed with oxalic acid, or one of the proprietary cleaning products that contain it, such as Y10 or Starbrite rust stain remover, and makes the boat look much smarter for half an hours work, as long as the temperature is warm. It does not work nearly as well in cold conditions. The bow of the boat shown above has just had this job started.
If the yacht is out of the water, clean and polish the topsides, and if required put a coat of paint on the boot topping, masking carefully to ensure straight clean edges. At the very least scrub clean the bottom. If there is an external iron keel, make sure that any rust-patches are wirebrushed off, primed and undercoated. A coat of antifouling will make the yacht look much better, but if the buyer has a survey done the surveyor will probably scrape patches off, so don't put on more than one thin coat.
The difference between a dry, clean, tidy boat and a
damp, dirty and cluttered one can range from simply making a sale
or not, to a difference of thousands of pounds in the final sale
price. Buyers often look at three or four similar boats if they
can - and the impeccably clean one almost always sells first!
If you are buying another boat, you may want to keep some items
of equipment. Particularly with electronics, and
"use-by-date" items such as flares, however, you may
find that keeping the overall package attractive by having a "ready
to go" inventory is worth more than the cost of buying new
replacements. Besides, the new VHF, GPS or chartplotter you buy will be cheaper
and better than the old one you sold with the boat, and the
flares probably had only a years in-date life in them anyway! Buyers
generally know how much they have to spend, and will deduct from
this whatever they have to spend immediately on essentials to
equip the boat.
By all means take out a few of the newest and biggest fenders,
and your own lifejackets and harnesses, but in general offer a
boat ready and able to be sailed away without too much expenditure.
We suggest that as an absolute minimum a boat should be sold with at least four fenders and four mooring warps, a gas bottle that is not empty, and a kettle and a couple of clean mugs so the new owners can make a cup of tea or coffee when motoring her away to a new mooring!
Pricing and the sales process
The boat will be advertised with an inventory of equipment, such as sails, engine, fixed systems such as the cooker, pumps, heads and various items of electronics and extras. Make sure everything that is to be on the inventory works properly and is on the boat. If it doesn't work, fix it, replace it, or remove it.
Regardless of the condition of the boat the price is critical. If the asking price is too high it will not sell. We will guide you on this, aided by data from historical brokerage data. Holding out for too high a price will mean that you will continue to have to pay to moor, store, insure and maintain the boat, all the while it is getting older and almost certainly less valuable.
Too often, unfortunately, we see an owner reject a firm offer as not enough, only for the price subsequently to have to be reduced to below this level to achieve a sale, and in the meantime the boat has incured costs for mooring or storage, insurance etc. There is a phrase that refers to ".... a bird in the hand"!
The final word on pricing is not to expect to recover the full cost for new equipment or upgrades you've added to the boat. New sails, a new engine or new electronics will make your boat more attractive and easier to sell, but do not expect to be able to directly add the cost to the boat's value. An engine change may cost £9,000, but it is unlikely to add more than a third of that to the boat's sale price, And once that engine that 3 or 4 years old, although it is still in the owners mind as "new", to a buyer it is certainly preferable to a 10 or 20 year old engine, but not a reason to pay £9,000 more. Money invested in repairs, rebuilds, refits, or maintenance should be thought of as keeping the boat at market value and of course, easier to sell.